CONCRETE graffiti & digital aesthetics
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BMW
Mural, Projection Mapping, AR Instagram Filter
Strategy, concept and execution of a handpainted Mural during the release of the BMW iX model. After taking a deep dive into the brand's essence, we created a concept around the idea of BORNELECTRIC. Combining the power of digital typography, projection mapping and augmented reality.
Photography: Alex Gotter
Videography: Frames Network
Typography: Alex Valentina